Popov (vodka)
Popov is a brand of vodka produced by British drinks giant Diageo plc's Diageo North America subsidiary.[1] It commands a significant marketshare among vodkas in the United States[2] and competes in the low-mid range pricing niche,[3] and because of this it is also affectionately (and ironically) known as "Russia's Finest" among college students.[4]
References
- ^ "2004 State of the industry". Archived from the original on 2007-11-10. http://web.archive.org/web/20071110133554/http://www.bevindustry.com/content.php?s=BI/2004/07&p=5. Retrieved 2007-05-25.
- ^ "Vodka: domestic trends and campaigns". Archived from the original on 2007-12-25. http://web.archive.org/web/20071225073630/http://www.beveragebusiness.com/bbcontent/art-arch/99epstein08.html. Retrieved 2007-05-25.
- ^ "How to Assess Your Company's Strengths and Weaknesses". http://www.cio-asia.com/ShowPage.aspx?pagetype=2&articleid=387&pubid=5&issueid=35. Retrieved 2007-05-25.
- ^ "Vodka Review: Popov". http://vodkabuzz.com/vodkas/popov. Retrieved 2011-04-21.
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Chairman: Franz Humer · Chief executive officer: Paul Walsh
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